Under the Hood: How We Built a Zero-Budget Marketing Engine
A transparent look at how a Sri Lankan startup is taking on Silicon Valley using organic reach and community trust.
Building a tech startup in 2025 is expensive. User acquisition costs are at an all-time high. But at Yearbook Inc., we decided to do the impossible: grow without spending a dollar on ads.
The Power of Community
Instead of paying Facebook to show you ads, we invest that money into real-world events. We believe that if we give you an unforgettable experience—like a hike, a party, or a workshop—you will tell your friends about us naturally.
This organic growth strategy forces us to be honest. We can't buy your attention; we have to earn it. It also keeps our costs down, allowing us to provide a robust free tier for students and non-profits.